Hotel Railway Brunswick SEO Case Study

Business Overview

  • Service Date: 2 oct 2021 - 30 sept 2022
  • Service Duration: 11 Months
  • Website: https://www.hotelrailway (.) com.au/

Hotel Railway Brunswick is an Australian-based local business. It has a lively bar, Mediterranean-inspired menu, beer garden, and event space. When we took the website for SEO purposes, it had low search rankings, limited online visibility, and bookings. 

Client Goals

  • Need to achieve higher rankings in the local market.
  • Outrank competitors & get rankings top of the competitors’ list on Google.
  • Boost organic traffic to increase event bookings.
  • Attract local visitors for dining and functions.

Our SEO Challenges & Solutions

  • Too much competition in the local market. Implement strategic local SEO techniques to outrank the competitors.
  • Low-quality content structure. By competitor research and making a strong content structure, we outrank competitors.
  • Low site speed. Optimize site loading speed and increase user experience. 

Our SEO Strategies

We have implemented the following SEO strategies to boost the Google rankings:

  • In-depth keyword research to find business-relevant keywords. 
  • Optimized keywords with website content.
  • Competitor research to find SEO gaps & outrank the competitors.
  • Created high-quality content for the website. 
  • Created backlinks from Melbourne food blogs and event directories.
  • Optimized Google Business Profile with the best practices of local SEO techniques to increase local rankings & visibility.
  • Created content weekly for GMB & review management regularly. 
  • Created local citations and directory listings

Ranking Results

  • First 7 Months (October 2021 – May 2022): We saw some fantastic progress during this time! Our rankings soared by 30%, website traffic jumped by 800, and bookings grew by a solid 12%.
  • Next 5 Months (June 2022 – September 2022): Things got even more exciting! Our rankings skyrocketed by 70%, traffic surged by an incredible 5,200, and bookings soared by an impressive 52%.
  • Our SEO work turned Hotel Railway into a go-to spot online, driving more locals and visitors to enjoy its vibrant pub experience!

Keywords Rankings & Traffic Overview

Take a look at our traffic improvement and keywords rankings overview. This report is provided by the Semrush SEO tool.

Hotel Railway Brunswick SEO Case Study
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