Neeshorgo Hotel & Resort SEO Case Study

Business Overview

  • Service Date: 6 May 2021 - 30 March 2022
  • Service Duration: 12 Months
  • Website: https://neeshorgo(.)com.bd/

Neeshorgo Hotel & Resort is located in Cox’s Bazar, Bangladesh, which has a luxurious beachfront escape with 136 elegant rooms, an infinity rooftop pool, a fine-dining restaurant, and a spa. Travelers can enjoy sea and hill views from the hotel. When we started working on the website, it had lower rankings in the local and international markets and was getting fewer bookings. 

Client Goals

  • Increase rankings on international & local markets
  • Increase bookings & maximize hotel revenue.
  • Redesign the website, remove outdated content, and make the site smooth for users. 

Our SEO Challenges & Solutions

  • Hard competitive market. We choose easy long-tail keywords focusing on the international & local markets. 
  • Not mobile-friendly. We make the website mobile-friendly 
  • Slow loading speed. Optimized the site loading speeds to make the site smooth for users. 
  • Limited global reach. Increased global reach by creating higher-quality content focusing on the international market.
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Our SEO Strategies

We have implemented the following SEO strategies to boost the Google rankings:

  • Enhanced local search rankings by optimizing the Google Business Profile. 
  • Regularly posted on GMB
  • Created local citations & directory listings from high authority sites. 
  • Removed outdated contents, redesigned the site & optimized the website contents.
  • Optimized on-page and technical SEO for the website.
  • Optimized the website for local & international search keywords.
  • Created higher authority relevant backlinks from traveling blogs & websites
  • Reputation management 

Ranking Results

  • First 6 Months (May 2021 – October 2021): We saw some fantastic progress during this time! Our rankings soared by 20%, website traffic jumped by 2500, and bookings grew by a solid 28%.
  • Next 6 Months (November 2021 – April 2022): Things got even more exciting! Our rankings skyrocketed by 93%, traffic surged by an incredible 4,400, and bookings soared by an impressive 52%.
  • Our SEO work turned Hotel Railway into a go-to spot online, driving more locals and visitors to enjoy its vibrant pub experience!

Keywords Rankings & Traffic Overview

Take a look at our traffic improvement and keywords rankings overview. This report is provided by the Semrush SEO tool.

SEO Case Study: Neeshorgo Hotel & Resort
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