Sea Pearl Beach Resort & Spa SEO Case Study

Business Overview

Sea Pearl Beach Resort is based in Cox’s Bazar, Bangladesh. It is a luxurious 5-star resort located on Inani Beach with stunning sea and hill views. It has 493 rooms, a water park, a spa, two swimming pools (one for ladies), and diverse dining options. When we got the business, it was getting lower bookings due to the lower visibility on Google ranking in the international & local markets.

Client Goals

Boost business visibility in international and local markets.
Increase organic local & international traffic to enhance direct bookings.
Increase visibility for business name & user search queries.

Our SEO Challenges & Solutions

It was in a highly competitive industry. We’ve chosen the low-competitive long-tail keywords, created high-quality backlinks, and strengthened the on-page and technical SEO elements to rank faster.
Slow website speed frustrated users.Increased the website’s loading speeds.
Low amount of international traffic. Targeted global search queries & optimized with the website to boost global traffic & bookings.

Our SEO Strategies

We have implemented the following SEO strategies to boost the Google rankings:

Identify the keywords that are searched for locally & internationally to look for a hotel in Cox’s Bazar.
Optimized website content with relevant keywords and improved page load speed.
Created local citations to increase local rankings & search visibility to attract local customers.
Created high-quality, relevant backlinks from travel blogs & directories to increase rankings over the world to generate organic international traffic.
Optimized the website’s on-page and technical SEO elements to make the website search engine-friendly.
Optimized the GMB/Google business profile (GBP) to boost rankings on the Google map 3-pack.
Created engaging blog posts about Cox’s Bazar attractions to attract visitors.

Ranking Results

First 6 Months (January 2020 – Jun 2020): We saw some fantastic progress during this time! Our rankings soared by 28%, website traffic jumped by 9,200, and bookings grew by a solid 21%.
Next 5 Months (July 2020 – December 2020): Things got even more exciting! Our rankings skyrocketed by 62%, traffic surged by an incredible 12,500, and bookings soared by an impressive 33%.
Our SEO efforts helped Sea Pearl shine online, driving more guests to this beachfront gem

Keywords Rankings & Traffic Overview

Take a look at our traffic improvement and keywords rankings overview. This report is provided by the Semrush SEO tool.