The Leinster Hotel SEO Case Study

Business Overview

The Leinster Hotel is based in Dublin’s Merrion Square, Ireland. It is a luxurious 5-star hotel that offers 51 air-conditioned rooms, a rooftop restaurant by Jean-Georges, and a terrace. When we get the business website, it was just created a few days ago. It was required to boost rankings from zero to hero.

Client Goals

Rank higher in Ireland & international market.
Increase GMB visibility to boost direct bookings.
Enhance visibility for tourists and locals seeking luxury stays.

Challenges & Solutions

Hard competitive market. Overcome by creating high-quality content & backlinks.
The site is not mobile-friendly. Get rid of this problem to make the website responsive.
Low number of local customers. Overcome by implementing effective local SEO strategies & best practices on GBP.
Limited international reach. Get rid of it by promoting on global travel platforms and adding multilingual content.

Our SEO Strategies

We have implemented the following SEO strategies to boost the Google rankings:

- Optimized Google Business Profile to increase visibility for the local audience
- Created engaging monthly content for the GMB
- Optimized website content with targeted keywords.
- Fixed website on-page & technical SEO issues.
- Built high authority backlinks from travel blogs and Dublin tourism sites.
- Created local citations & directory listings to boost the GMB rankings in the local markets.
- Reputation management

Ranking Results

First 6 Months (November 2023 – April 2024): We saw some fantastic progress during this time! Our rankings soared by 25%, website traffic jumped by 1500, and bookings grew by a solid 8%.
Next 6 Months (May 2024 – October 2024): Things got even more exciting! Our rankings skyrocketed by 82%, traffic surged by an incredible 8,400, and bookings soared by an impressive 48%.
Our SEO efforts elevated The Leinster’s online presence, making it a go-to choice for luxury travelers to stay in Dublin.

Keywords Rankings & Traffic Overview

Take a look at our traffic improvement and keywords rankings overview. This report is provided by the Semrush SEO tool.